Recognition and solidarity.
This is not my personal failure. It is happening to all of us. We saw this become reachable in the focus groups.
THREE STEPS TO CHANGE
Before this frame can move people, they have to travel a specific journey—and we know where they are on it.
The research shows step one is reachable. Steps two and three are not solved yet.
Belief it is actionable.
The time problem is due to choices that were made and can be unmade. The system is a choice, not a law of nature.
Political plausibility.
Is there a believable promise big enough to matter and small enough to trust? People are not waiting to be inspired. They are waiting to be shown.