The 22-year-old who cannot start his life and the 60-year-old who could not be present for her kids’ childhood are describing the same system—in different words, from different decades.
In our focus groups, Republicans engaged with Democrats, older participants talked with younger ones, and despite different identities and entry points, everyone aligned on the same thing: something needs to change.
Time is the shared human experience that makes an economic argument personal and urgent. Lead with time. The economic conversation follows naturally—and lands harder.